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Vendedores en Acción

Director: Alvaro Parra
Music: Quetzal and Vendedores en Acción

Digital video and 16mm film | 2021

Self Help Graphics & Art

Hours: Sunrise to sunset

Picture of art work: Alvaro Parra, Still from Vendedores Project, 2021. Digital video and 16mm film. Image courtesy of the artist
Alvaro Parra, Still from Vendedores Project, 2021. Digital video and 16mm film. Image courtesy of the artist

Self Help Graphics & Art
1300 E 1st Street,
Los Angeles, CA 90033

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About the Project

Self Help Graphics & Art presents a short documentary following six street vendors from the coalition Vendedores en Accion, VEA (Vendors in Action). The film highlights the long-term mental and emotional implications caused by their line of work, their fight to legalize street vending, and economic insecurity amplified by COVID 19.

About 50,000 street vendors are operating in Los Angeles, 10,000 of whom sell food; 80% are women of color; many are undocumented, refugees from Central America and seniors. Vendors’ anxieties and traumas stem from experiencing police harassment and merchandise or equipment confiscation due to their work’s criminalization. Despite winning a decade-long fight to legalize street vending in 2019, applying for a permit is complicated and challenging to meet its requirements. These pressures are aggravated by the hovering threat of ICE raids and deportation, and the competition to save vending sites, requiring individuals to spend nights on the streets. When COVID-19 was classified as a pandemic in March 2020, the government banned street vending. The fear of deportation kept many from applying for government support, depleting economic and housing security. Unable to file for unemployment and with limited options, many continued to sell, despite being COVID’s most impacted demographic.

The documentary features the band Quetzal, with VEA members singing in chorus their anthem, the lyrics for which were conceived through a collaborative process facilitated by Quetzal Flores. The filmmaking experience allowed the six vendors to briefly put aside their daily routine and participate in a creative, collective and empowering process. The film director, Alvaro Parra, and the members of VEA jointly defined the final narrative.

Additional support for this project was provided in part by the California Arts Council.

“Street vending is a dignified way to make a living and forms part of a long cultural tradition in the Americas. To hear the street vendors call is to know you are home.”
-Alvaro Parra, Director.

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WE RISE is the annual Mental Health Awareness Month initiative of the Los Angeles County Department of Health’s ongoing WHY WE RISE campaign, funded by sponsorships and Prop 63.

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WE RISE honors the profound contribution of Tongva Elder and WE RISE artist Julia Bogany who passed away March 28, 2021 in Los Angeles. We uplift her voice as an incredible leader who used arts and culture to educate, elevate and build community.

“We, the Indigenous People, the Traditional Caretakers of this landscape are the direct descendants of the First People who formed our lands, our worlds during creation time. We have always been here. Our Ancestors prepared and became the landscapes and worlds for the coming of humans with order, knowledge and gifts embedded in the landscape. Our Ancestors imbued us, who now live here, with the responsibility and obligations of our original instructions as told to us in our creation stories. We are guided by protocol and etiquette to be part of, take care of, and ensure the welfare of the NATURE, the extended family and community defined in its most inclusive expression. We pass those teachings and responsibilities onto our children, grandchildren and many generations to come.”

- Julia Bogany. October, 2020.

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